Hokum, Bunkum, Ordure, Crapola: four words that apply to content marketing advice

The web is drowning in a sea of ill-informed advice on content marketing. Countless websites are updated every day with enumerated hints, tips and pointers on how digital marketers are incomplete until they master a plethora of other professional disciplines.

The guff these self-appointed experts expound is profoundly disrespectful to other professions – and their own.

Germans' search for revenue threatens content marketers

Germany is expected to pass a law that allows newspapers charge search engines and news aggregators for linking to their content, the Financial Times reports this morning. 

The law, which is expected to come into effect in summer 2013, could also have significant implications for content marketers who frequently use copyrighted material as a source or embellishment for their work.